Mad Style — a fashion and lifestyle brand — announced today that it has finalized an  agreement with The Great Central Brewing Company in Chicago to develop, produce and assist in Distribution of Mad Man Fricken Awesome Ale.

“We are so excited to be on this journey with The Great Central Brewing Company,” said Douglas Stein, CEO of Mad Style LLC. “They have an amazing world class facility, years of experience and believe in our concept of blending our awesome men’s gear with an equally awesome craft beer! We have long believed that our Mad Man label could grow beyond the gift and fashion industry and into a lifestyle brand with global appeal. Our goal to combine cool men’s gear with a great craft beer is what we are calling our Fashion to Foam story.

Mad Style is working with The Great Central Brewing Company to develop a packaging concept that has not been done presently with craft beer. They plan to release their first brew batch at the end of June.