Feb 12, 2009

Madison Park Greetings and Whomi Form New Partnership

Seattle, WA – Nina Korelitz Matza needed something that could enable her – in one glance – to see her business appointments, her personal appointments, and her children’s whereabouts. But it didn’t exist in the marketplace. An experienced, big-picture thinker, Nina in 2005 came up with the concept of Whomi – a color-coded calendar to help women manage their busy schedules.

Now, in February 2009, Whomi and Madison Park Greetings have forged a partnership to continue to build on Whomi’s growing momentum in the marketplace. Nina Korelitz Matza will be able to focus her full efforts on developing new Whomi products from her New York office, while Madison Park Greetings, a leading designer, manufacturer, and distributor of specialty gift and stationery products, will handle operational functions from its Seattle, Washington headquarters.

Over the last four years, Nina has built a successful line of time-management organizers that have been featured frequently in the media—The Today Show, Oprah Magazine, Parenting, USA Today, Marie Claire, Family Circle, Woman’s Day, and many more. With three kids and a very busy schedule, Kelly Ripa, host of Live! with Regis and Kelly, says this about her Whomi Agenda: “I need an organizer that makes it easy to see everyone’s plans. Whomi is the only portable calendar of it’s kind. And the fact that it’s beautiful just makes me smile when I pull it out of my purse.”

The just-released Whomi 2009 catalog features 2010 Whomi Color-Coded Agendas (original and compact sizes), Color-Coded Desk and Wall Calendars, Spiral Notebooks, Shop/Call/Do pads, Everyday Organizing Pads, and a new How Do I Do It? Notebook. Retailers and products are available online at www.whomi.com and range in price from $9.00-$30.00.

Nina Korelitz Matza is a seasoned concept developer and marketer of prestige beauty products for companies such as Lancaster and Estee Lauder and formed her own brand marketing consulting business for clients such as M.A.C. and Kiehl’s. Madison Park Greetings has been in the greeting card and stationery business for over 30 years and, through its partnering business model, offers independently owned companies a unique opportunity to work together. Other Madison Park Greetings partners include: Shannon Martin/Girl Designer, KOCO New York, Wooster & Prince, Linnea Design, iPop, Running Rhino, Emilie Sloan, Roger la Borde, and Prentiss Douthit.