Magnet Works’ MatMates Go Global
Magnet Works Ltd, a leading provider of outdoor home décor accessories, has announced it is shipping its MatMates™ interchangeable doormat and comfort mat system to retailers and distributors in Europe and Asia beginning this summer.
Many international buyers took interest in the MatMates™ line after its debut at the International Housewares Show in March, but Magnet Works negotiated its first sale outside North America with a Russian retailer, Tvoy Dom, in late spring.
“Frankly, Russia might be the last place I expected to be our first exporting country,” said Curt Todd, CEO of Magnet Works, “but we consider ourselves lucky to start a relationship with such an accomplished retail developer.” The chain of Tvoy Dom shopping malls is Russia’s first retail project combining features of a food store, garden center, and furniture store offering household, repair, design, and interior commodities.
Since selling to Tvoy Dom, Magnet Works has also shipped product samples to Karena International. Karena is an importer and wholesaler of American housewares, importing directly from the US to Brussels, Belgium. The Belgian distributor focuses on specialty stores such as independent gift, flower, kitchen accessories, linen & household, and gourmet food stores. The MatMates interchangeable mat system will be exhibited by Karena at the Ambiente show in Frankfort, the Europacado show in Brussels, and the Maison & Objects show in Paris.
“We’re thrilled to introduce MatMates across the Atlantic,” said Tammy Hickel, the VP of Sales and Marketing at Magnet Works. “For years, we’ve had great success working with our Canadian distributor, Premier Gift Ltd., so it’s exciting to now be exporting off the continent.”
Magnet Works, Ltd. is a leading provider of indoor and outdoor home décor items based in St. Louis, Missouri since 1989. Featuring artwork from nearly 100 of the nation’s best licensed artists, the company offers a full line of decorative products including MailWraps® mailbox covers, BreezeArt® premium decorative flags, Yard DeSigns® magnetic ornamental plaques, and MatMates™ interchangeable doormat and comfort mat systems. Noted for its superior selection of artwork and high-quality products, the company frequently rates among the top-selling suppliers in numerous gift industry categories.
