Manhattan Toy launches whimsical line with fresh look to entice imaginations
Plop preschoolers amidst a pile of wooden building pieces and beanbag dolls and there’s no telling what stories they might dream up. There are no rules when it comes to imagination. The same goes with the designers at The Manhattan Toy Company. The wow factor of its newest collection comes from a contemporary look to a land with hand-painted wood heads atop beanbag bodies residing in natural wood homes. Say hello to Mio.
Visitors to Manhattan Toy’s North American International Toy Fair Booth 2119 will be the first to play then plop down the Mio characters. Everyday adventures like eating, sleeping and driving get mixed with house pets and woodland animals; that makes perfect sense to a 3-year-old. The Camping + Bear set boasts a triangular natural wood structure with a blue bear and eight cubes to mix and match for an outdoorsy adventure.
All Mio sets work together. The People and Animal pieces fit snuggly in Mio’s car, school bus or loft. Each structure is beautifully crafted from blonde natural wood with interior walls painted in bright orange, yellow, pink and blue. Collect a few dolls and structures like the MIO Sleeping + 2 People, or own a grand set with MIO Playing ● Eating ● Sleeping ● Working + 2 People. Pre-orders are now being taken as the collection won’t be available until May 2016.
What makes this collection like no other is the whimsical “dolls” that have soft beanbag bodies that stay put exactly where youngsters place them. The hand-painted faces of the People and Animals are endearing and made of sturdy wood. Like peanut butter and jelly, these materials beautifully blend together for a fresh, modern appeal.
Fans of Manhattan Toy appreciate that for more than 30 years the company has committed to providing families with safe, high-quality toys that enrich young lives and developing minds.
Look for these items at Toy Fair Booth 2119:
MIO Playing ● Eating ● Sleeping Working + 2 People
MIO Sleeping + 2 People
MIO Eating + 2 People
MIO Woodland + Fox + Skunk
MIO School Bus + 2 People
MIO Car + 2 People
MIO Camping + Bear
MIO Trailer
MIO People Set
MIO Animal Set
Mio joins more than 400 Manhattan Toy products born over the decades on their enchanted drawing boards and made for open-ended play.
