Jun 20, 2011
Manhattan Toy Launches EDTOY

Minneapolis, MN. – Manhattan Toy is excited to announce its partnership with EDTOY as the exclusive, North American distributor. Inspired to educate children and expand their creativity, EDTOY is a collection of unique, high-quality, wooden building and construction toys designed for creative and developmental play.

“EDTOY products feature a patented Rotating Magnet Technology connection system that is unique from any other building and construction sets currently available,” said Mike Klein, President of Manhattan Toy. “This technology uses rotating magnets that enable the blocks to securely connect together regardless of the polarity of the magnets and also emit an audible clicking sound when the blocks are rotated, adding to the overall play value of the sets.”

The initial collection will include eight vehicles, four dinosaurs, and two building sets that are made from high-quality beechwood. These outstanding and durable construction toys offer imaginative play for boys and girls ages 3+. Each toy and building set is comprised of multiple pieces with an innovative, multi-facetted, connection feature called “Rotating Magnet Technology”. Its unique magnetized design provides endless creativity with its fun twists and clicks.

MagnaMobilesTM MSRP $25.00

The MagnaMobiles Series is designed for kids to exercise their creativity by taking apart various pieces to create new and inventive vehicles. MagnaMobiles can carry, lift, dig and spin just like the real life machines they are modeled after. With magnetic joints attached on every piece, kids can have fun creating and connecting one set to another. All wooden MagnaMobiles are made from beechwood with non-toxic finishes.

Ed Dinosaur Series MSRP $20

Whether carnivorous or herbivorous, these dinosaurs are fun to create and move. Using basic shapes and the unique magnetic blocks, children are able to create their own models while enjoying the clicking sounds from the jointed rotating parts. All wooden dinosaurs are made from beechwood with non-toxic finishes.

Smart Block MSRP $60

Smart Block is made up of 14 wooden block pieces with non-repelling rotating magnets so that kids can easily detach and attach when making models. Each block is specially designed with detailed features that can be seen in realistic structures that can readily detach and attach when making models. All wooden blocks are made from beechwood with non-toxic finishes.


Manhattan Toy is committed to providing quality toys and products to the national and specialty retailer. We distribute our products through thousands of stores worldwide. Our toys are designed, developed and manufactured with every child’s safety in mind and we ensure that each product complies with all US and European toy and safety standards. For more information on our award-winning toy collections, visit www.manhattantoy.com.


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