Manual Celebrates 80th Anniversary with New, Expanded Showrooms
2012 marks the 80th anniversary of Manual Woodworkers & Weavers, and as part of a strategic plan to expand their visibility in key market centers, the gift and home décor manufacturer has redesigned or relocated several of their corporate showrooms.
In Dallas, Manual has moved to Suite 1355, near the West entrance of the Trade Mart. “We believe this new space will permit us to better showcase the diversity of our line and especially our made in the USA products, which have resonated so strongly with buyers this year,” Steve Frawley, Director of Gift Sales, said in a statement. “After analyzing our business, we determined that we weren’t maximizing our opportunities in Dallas and we think that this relocation is an important step in the right direction.”
“In Atlanta, we have dramatically redesigned our Suite 697 in the West Wing of AmericasMart to spotlight our domestically made indoor and outdoor textiles, and we are also leasing space 10-C-96 in The Gardens to showcase the 40 new outdoor pillows in our Climaweave collection, also made in the USA.”
The company maintains other corporate showrooms in Las Vegas and New York’s 7W, but Frawley said that Manual made the difficult decision to close its showroom in the Chicago Merchandise Mart at the end of 2011, adding that the company has been focusing on expanding their rep coverage in the Chicago area to ensure that their customers’ needs are met. “We recently brought on new Reps in Illinois, Wisconsin, Nebraska, Iowa, and Kansas, and we believe that our best tactic is to service our valued customers in that region on the road.”
Manual will celebrate their 80th anniversary with champagne and cupcake parties beginning at 3:00 PM on the Saturday of the upcoming Atlanta and Dallas Markets.
