Mobile Boutiques Wheel Their Way into the First State
Newark, DE – At Grassroots Handcrafts in Newark, Kristin Short stocks the shelves with clothes, jewelry and accessories and waits for customers to come to her.
When she gets behind the wheel of her mobile boutique, she takes her wares directly to shoppers, leaving the overhead costs and long-term commitment of a brick-and-mortar behind.
“It’s like opening a new store, without the risks that are involved in committing to a permanent location,” she says.