Nov 7, 2014

Mobile Entrepreneurs Driven to Succeed in AshevilleBy Caitlin ByrdCitizen-Times.com

Asheville, NC – The $10,000 truck arrived used and painted a plain shade of white, but all Lexi DiYeso could see was potential.

When she lifted up the truck door, she didn’t see the dark metallic interior lined with chunky built-in shelves. Instead, she saw space for clothing racks and a spot in the back corner for a small dressing room.

The tin-colored floors, she reasoned, could be replaced.

The shelving, she thought, could be transformed.

Lights, she discovered, could be installed.

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