Mother’s Day Gift Spending: This Year, Less is More
84 percent of US consumers will celebrate Mother’s Day, but most will scale back on number of gifts and instead purchase one major gift.
Participating consumers will spend $138.63 ($0.51 less than last year) on average, according to the National Retail Federation, MarketingCharts writes.
“Mom has been saying for decades that it’s the thought that counts on Mother’s Day, and this year kids might actually be listening,” said NRF President and CEO Tracy Mullin. “Retailers will offer specials on popular items such as digital cameras and gardening tools to make it easy for those who want to surprise mom with a gift.”
Total consumer spending for Mother’s Day is expected to reach $15.8 billion, according to NRF’s survey on Mother’s Day consumer intentions and actions, conducted by BIGresearch.
