Apr 16, 2009

Mom seen taking a hit on Mother’s DayBy Brad DorfmanUK.Reuters.com

Chicago, IL – The economy is still in a recession and for the second consecutive year, Mom is taking a hit on Mother’s Day.

U.S. consumers will spend $123.89 on average on Mother’s Day, down more than 10 percent from a year ago, according to a survey released on Thursday by the National Retail Federation.

That follows a dip to $138.63 in 2008 from $139.14 in 2007, according to the survey, which was conducted by market research firm BIGresearch.

Mother’s Day falls on May 10 this year.

Most people — 66.8 percent — will buy flowers for their mothers, while 54.8 percent will treat Mom to a special outing like dinner or brunch, the survey said.

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