Sep 19, 2009

Movie is a boon for bizBy Martin LuttrellTelegram.com

Worcester, MA — When set designer Jay R. Hart walked into the Putnam Hallmark store in Webster Square Plaza last week, Daniel B. LeBlanc was interested in knowing what went into filming a feature movie at Worcester Regional Airport. One thing he learned is that a big budget film can deliver a blockbuster economic spinoff for local businesses.

Mr. LeBlanc, marketing director and buyer for the Putnam card and gift store, said the production company that spent weeks transforming the mostly quiet Worcester airport to resemble Wichita Airport needed props for a gift shop being built in the terminal. Mr. Hart arranged for two visits to the store, in which merchandise worth several thousand dollars was purchased, including candy, cards, plush toys and stained-glass items.

Mr. LeBlanc would not say for the record specifically how much 20th Century Fox spent in his store, citing a confidentiality agreement, but said it was huge.

“We were just flattered,” he said. “We feel like we’re part of the movie. I’m flattered that they chose us.

“Some of the items, Yankee Candles and stained glass, were wiped out. Yankee Candle is thrilled, and they’re working with us to re-supply us. We are extremely happy they chose Worcester, and that they came into the store. We’ve very close to the airport, and we could hear the helicopters go in and out.”

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