Sep 5, 2023
Mud Pie makes changes to executive leadership team

Gift manufacturer Mud Pie made changes to its executive leadership team, including Angie Pfeifer’s promotion to vice president of sales and the hire of Adam Shapiro as executive vice president of finance.

Pfeifer, who has been with Mud Pie since 2013, has a 30-year track record of success in various leadership roles. She has held several national accounts roles over the years. For example, Pfeifer served as national sales director at Golden Girls and national account manager at London Fog.

Since joining Mud Pie in 2013 as national account manager, Pfeifer’s contributions have been instrumental in driving the company’s growth trajectory, according to Mud Pie. She later assumed the role of director of national accounts. Under her guidance, Mud Pie’s largest national accounts experienced exponential growth, doubling their business from 2020 to 2022.

In her new role, Pfeifer oversees all sales operations and customer experience, working closely with Mud Pie’s leadership to develop sales strategy and engagement.

“I would define my leadership style as adaptable and collaborative,” Pfeifer said. “In an ever-evolving industry, I believe in staying receptive to new approaches while fostering communication and teamwork across departments and external partners. I’m excited to jump into this role and work closely with our retailers to determine their needs and provide them with the products and tools they need to be successful.”

Added Zander Brekke, president of Mud Pie: “Angie has become a trusted and respected resource over her nearly 10 years with Mud Pie, and she has a wealth of knowledge that we are excited to tap into even further. She has a unique grasp on the state of the industry and what our retailers need, both from an independent and a national level. I’m thrilled to see her grow in this role and am excited to collaborate to streamline and execute strategy.”

Additionally, Shapiro was hired to the leadership team with more than 13 years of experience propelling business growth and executing strategies across diverse industries.

Prior to his time at Mud Pie, Shapiro gained experience through various investment banking and private equity positions in finance capitals such as Dallas, New York City and Charlotte, North Carolina. He then took on the role of vice president of Strategy at Claire’s, the global jewelry and accessories retail giant located in Chicago. He subsequently assumed the position of CFO at ThreadStudio, a print-on-demand manufacturer based in Atlanta.

In his new role at Mud Pie, Shapiro identifies avenues for growth while streamlining operational efficiencies. Shapiro’s commitment to fostering a culture of intellectual curiosity is evident, aligning seamlessly with his belief in cross-functional collaboration and identifying and executing growth strategies, according to Mud Pie.

“I am eager to contribute to the company’s continued success and help lead Mud Pie through its next phase of expansion while maintaining its strong organizational culture,” Shapiro said.

Added Marcia Miller, founder and CEO of Mud Pie: “Adam truly understands Mud Pie’s desire to scale growth while maintaining our standards of personal, hands-on customer service. I’m thrilled to welcome him to the team and am excited to immerse him in the Mud Pie world.”

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