Jan 3, 2023

Mud Pie renews partnership with Operation Shower

Mud Pie renewed its partnership with Operation Shower for 2023 by donating baby and children’s products as part of the organization’s Shower in a Box program.

Since 2018, Mud Pie has donated thousands of infant and toddler apparel and gifts to Operation Shower, which have been provided to military mothers and families via group baby showers to ease the stresses of deployment, according to the company.

To date, Operation Shower has provided more than 7,000 military mothers with baby showers and aims to bring joy to the community, one baby shower at a time. Along with Mud Pie’s quarterly product donations, the brand is providing military families who participate in the showers with an exclusive discount to shop on Mud Pie’s consumer website.

“I am so passionate about Operation Shower’s mission and am thrilled we are able to renew our partnership in 2023 by donating more product than ever before,” said Marcia Miller, founder and CEO of Mud Pie. “The joy that our Mud Pie product brings to these families is truly so special, and is the epitome of our brand motto: every day is a gift. We cannot thank our country’s military families enough, but this is certainly one way to start.”

During Atlanta Market on Jan. 13, Mud Pie is hosting a showroom event entitled Par-Tee for a Cause, in support of Operation Shower. The brand will utilize new product introductions from its kids’ golf collection to set up a mini golf course. The event features a two-hour putting competition for retailers. For every hole-in-one made during the event, Mud Pie will donate a piece of product to Operation Shower, increasing the company’s contribution for 2023. Participating retailers who opt in to Mud Pie’s SMS program will be entered to win a golf-themed gift basket for their store, Mud Pie said.

“Our Par-Tee for a Cause golf event at Atlanta Market is the perfect opportunity to showcase our product to retailers while promoting Operation Shower’s mission,” said Fred Pannek, president of Mud Pie. “Community engagement and charitable partnerships are a large part of our brand ethos, and I am thrilled to have one-on-one time with our retailers to show them why.”