Mar 30, 2009

Mud Pie Offers Brides-to-Be “Something Blue”

Tucker, Ga. — Mud Pie, an award-winning international gift company offering products reflecting current trends and popular design, has introduced Something Blue, a new wedding-themed collection perfect for celebrating the big day! Perfect for fulfilling the last line of the old saying: “something old, something new, something borrowed, something blue,” this collection boasts one-of-a-kind, trendy gift items for the bride and groom and bridal party. Featuring patent leather panache and polka dot designs on bridal party totes, makeup cases, frames, party essentials and more, Something Blue adds a new twist on traditional wedding gifts and favors.

“We are pleased with the amount of positive responses we have received from customers buying our wedding-themed gift lines,” says Fred Pannek, Vice President of Product Development. “Many of today’s brides are fashion-forward and are looking for something that reflects their own personal sense of style, regardless of price.”

Wedding-related gifts are currently one of the strongest product categories in the gift industry. It’s no wonder, since an amazing total of $72 billion is spent on weddings annually in the U.S. Since the introduction of stylish, wedding-themed gifts in 2007, Mud Pie has more than doubled its product offerings in the category. Mud Pie continues to be a trend-setting leader in the bridal category, debuting Something Blue just-in-time for the popular wedding months of summer.

Featured Products:

Bride and Bridesmaid Tote
Two-toned faux patent leather embroidered tote with snap closure. Arrives with an “I do!” printed ribbon tied to the handle. Polka dot nylon lining. 22.5″ x 16.5″ / MSRP $25 each

Something Blue Frame
Two-toned faux patent leather frame with a “something blue” grosgrain bow tied at the grommet. Perfect for any wedding or honeymoon photo! Holds a 4″ x 6″ photo. 7″ x 7.5″ / MSRP $12

Bridesmaid Triple Notepad Set
Set includes three 150 page notepads with pen. Arrives stacked to show sentiment printed around side of pads: “BRIDESMAIDS,” “ARE LIKE DIAMONDS,” “PRECIOUS AND RARE.” Printed “bridesmaids” grosgrain bow holds pen and notepads together. 3″ x 5″ / MSRP $14

Wedding Party Cups
The perfect ice breaker for showers and the bachelorette party! Set of 8 durable plastic cups with one “fill in the blank” maker, available in two designs: “MY ADVICE FOR THE BRIDE IS______” and “LAST FLING BEFORE THE RING! THE BACHELORETTE MUST ______.” Dishwasher safe. 16 oz / MSRP $12 per set

Additional Something Blue product offerings (images and information available upon request): cosmetic cases, luggage tags, notepads and clipboard sets, picnic cooler set, stem and bottle identifiers, wine glasses, can cozies, photo albums and additional totes and frames.

About Mud Pie
Mud Pie, established in 1988, is an award-winning international gift company that offers products reflecting current trends and popular design. Mud Pie products are showcased in three collections: Mud Pie Baby, Mud Pie Pet and Mud Pie Gift/Home. With creative packaging and value-pricing, Mud Pie presents exceptional items for gift giving as well as self-purchases. Mud Pie was recognized for its creativity and innovation in 2006 when the firm garnered the coveted Earnie Award from Earnshaw’s magazine for “Best Gift-able Items.” The firm maintains strong relationships with its retailers, providing quality order fulfillment and exceptional customer service.