Oct 31, 2012
Nearly Half of Americans Begin Holiday Shopping Before Halloween, What About You?By Lindsay Toler and Brian FeldtMehlville-Oakville.Patch.com

Mehlville, MO – Accustomed to pinching pennies thanks to years of economic downturn, holiday shoppers this year will look for ways to cut corners, comparative shop online and even plan to travel less, if not at all, the National Retail Federation said in its annual shopping forecast for the Christmas season.

On average, the NRF expects holiday consumers to spend $749.51 on holiday gifts, decor, greeting cards and more in 2012. That’s more than the $740.57 shoppers actually spent in 2011.

And before you think Patch is reporting on the holiday season, think again.

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