Sep 13, 2022

New Waterfront Living publication rides wave of coastal style popularity

Home décor and fashion have taken a trip to the shore. The Coastal Grandmother aesthetic has been trending all summer and Gift Shop® Plus has got it covered with the new Waterfront Living special issue.

Described as clean and classic minimalism rooted in neutral colors and linen textures, the coastal style has been gracing homes and fashion for decades. The aesthetic has gone mainstream and living by the water is merely a suggestion.

Demand is up for the lake and coastal lifestyle. During the last few years, many people have migrated from cities to waterside locations that offer ample space, access to nature and serenity. Zillow’s Ideal Home Survey reveals that there’s been an uptick of interest in beach dwellings (21%, up from 17% in 2020) and lake locations (16%, up from 12%).

“The pandemic caused a surge of city dwellers to abandon urban living for open space, fresh air and the calmness associated with waterfront living,” said Donna Kenny, realtor associate, Coldwell Banker Realty in Rumson, New Jersey. 

“Since more people are working from home, living near the water is so desirable. They can now end the day with a stroll on the beach or boardwalk,” added Susan Natale, realtor, Coldwell Banker realty in Middletown, New Jersey. 

Discover more about the coastal style in the new Waterfront Living special issue found here.