Sep 13, 2022
New Waterfront Living publication rides wave of coastal style popularity

Waterfront Living digital edition

Home décor and fashion have taken a trip to the shore. The Coastal Grandmother aesthetic has been trending all summer and Gift Shop® Plus has got it covered with the new Waterfront Living special issue.

Described as clean and classic minimalism rooted in neutral colors and linen textures, the coastal style has been gracing homes and fashion for decades. The aesthetic has gone mainstream and living by the water is merely a suggestion.

Demand is up for the lake and coastal lifestyle. During the last few years, many people have migrated from cities to waterside locations that offer ample space, access to nature and serenity. Zillow’s Ideal Home Survey reveals that there’s been an uptick of interest in beach dwellings (21%, up from 17% in 2020) and lake locations (16%, up from 12%).

“The pandemic caused a surge of city dwellers to abandon urban living for open space, fresh air and the calmness associated with waterfront living,” said Donna Kenny, realtor associate, Coldwell Banker Realty in Rumson, New Jersey. 

“Since more people are working from home, living near the water is so desirable. They can now end the day with a stroll on the beach or boardwalk,” added Susan Natale, realtor, Coldwell Banker realty in Middletown, New Jersey. 

Discover more about the coastal style in the new Waterfront Living special issue found here.


Social Connections

Holiday Shop 2024 has debuted! 🎃🦃🎄This special annual issue, presented by Gift Shop® Plus, covers 10 holidays throughout the year — from Valentine's Day to New Year's and everything in between. It's chock-full of products that both celebrate and elevate the occasion at hand. Our highly rated Christmas package spans pages 38-60, introducing you to the top colorways, décor trends and giftables for the upcoming holiday season. Flip to page 62 for our first-ever Halloween Hosting feature, which delves into the lavish tablescapes and spooky décor adults are incorporating into their Oct. 31 celebrations. Lastly, meet Jomana Siddiqui on page 72, who has introduced upscale, on-trend partyware for Muslim-American families to celebrate Ramadan and Eid through her company, modernEID.Take a look at these features and so much more here:📸 : Photo courtesy of Fiddlestix Mercantile. ... See MoreSee Less
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Gift Shop Plus Spring 2024 cover
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