Jun 18, 2012
New Downtown Cape Store Offers Shopping for a CauseBy Melissa MillerSEMissourian.com

Cape Girardeau,MO – Last year, on a girls trip to Franklin, Tenn., Bridgette Kielhofner visited a store that was different from any other she’d seen before.

“It’s unlike any retail store you’ve ever been in. When you walk in, the love that is there is so contagious,” Kielhofner said of Philanthropy, which pledges 10 percent of its sales to charity.

She will open Philanthropy’s first franchised store at 407 Broadway in downtown Cape Girardeau on Friday and hopes customers here feel the same way she did about shopping with a purpose.

Through the sale of apparel, jewelry, home décor and gift items, Philanthropy has donated more than $247,000 to charities since Christina Martin founded the company in 2007. Martin has made numerous trips to Cape Girardeau over the past year working with Kielhofner to launch the Cape Girardeau store.

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