New Hamilton Shop ‘Adds Some Brightness to Your World’
Hamilton, MA – At Hayfields gift shop in Hamilton, shoppers are inspired to pursue ‘bookmark browsing’ – the practice of scanning a store’s contents and pegging items to peruse once you’ve stopped looking at the item that brought you into the store.
You may go in to buy a wedding gift and come out with mother-daughter aprons or Tokyomilk lip elixir.
The effect is feminine and fun, not unlike the image of the store’s owner, Amy Camerlin, a former marketing executive who opened Hayfields earlier this summer in the space that formerly housed Scribe stationery shop.
“Life is busy and it just gets busier, so why not add some brightness to your world?” said Camerlin, handing over a lipstick in the shape of a Russian doll. “As a shopper, I most enjoy going to stores that are calm and peaceful, that offer a sense of connection, and that bring a little fun.”
Gesturing around the store, she said, “I choose the products that I sell with that in mind; I want shoppers to find something here that will bring someone happiness. Everything in this store is something I personally love.”
