nora fleming announced the launch of its “back to brick” program. Designed to celebrate the independent retailers who have been the heart of the brand’s success, this initiative ensures that all products included in the program will be sold exclusively through brick-and-mortar stores. The program debuts with the enchanting “bestie bird” mini.

nora fleming: Exclusively supporting independent retailers

Since its inception, nora fleming has remained committed to partnering solely with independent retailers. This model ensures that customers experience the personal connection and exceptional service found only in specialty stores. The “back to brick” program reinforces this commitment, offering exclusive products that cannot be purchased online or through mass-market channels.

“Independent retailers are at the core of what we do,” said Nora Napientek, founder of nora fleming. “The ‘back to brick’ initiative is our way of celebrating their dedication and the unique customer experiences they create. We’re thrilled to debut it with the ‘bestie bird’ mini, a symbol of the connections that bring us all together.”

Introducing “bestie birds”

Launching as the first product in the “back to brick” program, “bestie birds” are a pair of dove-shaped minis perched on a branch, symbolizing friendship and unity. “bestie birds” can be purchased as a set of two or individually, but customers are encouraged to buy one for themselves and share the second with a friend, highlighting the spirit of connection that inspired their design.

“Just like chocolate and peanut butter or Lucy and Ethel, some things are simply better together,” said Janice Dayon Christensen, President of nora fleming. “’bestie birds’ is all about celebrating those meaningful connections — one for you, one for a friend — while showing our love and support for the amazing independent retailers who make nora fleming what it is.”

Each “bestie bird” mini comes with a customizable takeaway card, featuring a heartfelt poem:

“birds of a feather, always side by side
we stick together, with hearts open wide
our friendship soars in all we do
one for me, and one for you”

“bestie birds” will launch at the January markets in Dallas, Atlanta, Vegas and New York.

• Dallas Market Center TM2050 + Patrick & Co. TM2927
• Atlanta Market ANDMORE at AmericasMart B2 915/917 – new expanded
• showroom!
• Las Vegas Market ANDMORE C185
• NY Now — Harper Group