Jan 10, 2014

NY NOW Pre-Registration Shows Double-Digit Increase 3X

Pre-registration for the winter 2014 NY NOW™, The Market for Home & Lifestyle (formerly NYIGF®), is outpacing the same period one year ago by 11%, with 31,000+ individuals, representing 22,000+ businesses from the U.S. and around the world planning to attend the market, Saturday, February 1, through Thursday, February 6, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94.

“Registration for the winter market has been steady, and we’ve seen a spike in retailer activity following the conclusion of the Christmas and New Year holidays,” said Christian Falkenberg, NY NOW director and GLM senior vice president. “Our year-over-year registrations are 11% ahead, and we expect several thousand more attendees to pre-register in the three weeks remaining before opening of the winter 2014 edition.”

A majority of the 22,000+ businesses registered to date are established retail enterprises, such as brick and mortar retailers, online retailers and cart/kiosk retailers. According to Falkenberg, “Some 1,500 of the pre-registrants are first-time registrants for the market, and we plan to welcome them with a series of pre-market webinars, onsite seminars and at-market “newcomers’ lunches” to help orient these newcomers to the New York market.” Information and registration is available online at www.nynow.com/programs.

Geographically, NY NOW registrants represent all 50 U.S. states, and to date, 50+ countries are represented. According to Falkenberg, “One in every three winter 2014 market pre-registrants are from outside the region, making NY NOW a national market as well as an international marketplace.” He identifies Canada as the largest source of international pre-registrants, with South America, Asia and Europe also well-represented.

NY NOW registration is free for qualified retailers through Tuesday, January 28, at 11:59PM (EST). After that date, registration costs $60 for qualified buyers. Online registration is accessible at:www.nynow.com/register. The online registration system also includes links for educational seminars and “Only In New York” special events, including A Night on Broadway featuring MOTOWN: THE MUSICAL.

The winter 2014 edition of NY NOW, the Market for Home + Lifestyle, will run Saturday, February 1, through Thursday, February 6, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – will encompass 100,000 products in 400+ product categories. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online atwww.nynow.com.