Old World Christmas introduces 3 licensing partnerships
Old World Christmas introduced three new licensing partnerships for the creation of hand-blown glass ornaments.
The World of Peter Rabbit, ICEE & SLUSH PUPPiE and Dungeons & Dragons will each have a line of delicately hand-painted, hand-glittered ornaments created to capture the spirit of the brands to be released later this year.
“Our licensing portfolio continues to grow as we see more demand for iconic properties,” said Neal Applefeld, president and CEO of Old World Christmas. “Our ornaments help capture key memories in people’s lives and this new round of licensed partners features a strong mix of nostalgia for a wide range of consumers.”
Characters from The World of Peter Rabbit will be hopping onto Christmas trees this holiday season with three new ornaments, which include Peter Rabbit and Mrs. Rabbit. This collection is officially licensed by Penguin Ventures on behalf of brand owner Frederick Warne & Co.
Memories can be frozen in time with everyone’s favorite drinks, ICEE and SLUSH PUPPiE, as they get ready to hang on the tree this year.
Dungeon & Dragons characters will emerge from the game to become holiday decorations with three new ornaments.