Dec 1, 2017

OneCoast and Mud Pie launch Fashion Division, sign long term extended agreement

Mud Pie, market leader in home, kids and fashion and OneCoast, leading national sales and marketing company, announce the launch of their Mud Pie Fashion Division, a specialized team of experts to support the robust growth of Mud Pie’s fashion business. The two companies have also signed a long term agreement extension that takes the partnership well into the next decade.

Beginning in January of 2018, retailers in Alabama, Florida, Georgia and Texas will have 2 Territory Managers to support the Mud Pie strategy, one focusing on Fashion and one on Home and Kids.

The overall objective is to provide the very best service to retailers across all three major product categories –Home, Kids and Fashion. Mud Pie has seen explosive growth over the past few years offering more products than ever before. Spring 2018 is no exception, as Mud Pie debuts their largest HOME and KIDS collections to date and more deeply penetrates the Home Décor market.

FASHION has been the fastest growing business for Mud Pie since launching in 2010. The new OneCoast Fashion Territory Managers will serve as stylists and consultants to help retailers build the right assortment for their stores. At the same time, HOME and KIDS Territory Managers will focus attention on their specific families of business. This consultative approach is central to the OneCoast/Mud Pie commitment to support retailers with the tools and resources they need to successfully sell the product, including deep product knowledge, marketing tools, training tips, merchandising assistance and display ideas.

“OneCoast has been an integral part of Mud Pie’s growth and we value the partnership” says Fred Pannek, President of Mud Pie. “Through the years, our shared goal remains the same—to serve as valued business advisors to our retail partners. Innovative solutions, like the new OneCoast Fashion Territory Manager Program, support our expanding product offerings and provide retailers with the best service in the industry.”

John Keiser, CEO of OneCoast says “Mud Pie’s and OneCoast’s relationship over the last 11 years has truly been an exemplary one as it encapsulates all the elements of a true, strong partnership: collaboration, integration on all levels, ownership in the parts we play and most importantly execution from product excellence to retailer service. I am proud of our continued evolution together and the launch of our Fashion Division.”

The two companies are both celebrating milestone anniversaries in January: Mud Pie celebrating their 30 years and OneCoast their 20 years of business.