OneCoast Expands Relationship with Napa Home & Garden
OneCoast, the largest and only national provider of sales and marketing services to vendors and retailers of home decor, gift and collegiate products, has announced that it will sell and market the products of Napa Home & Garden in 49 states, effective October 1, 2007. OneCoast will sell Napa in the entire United States with the exception of southern California, southern Nevada, and Arizona.
“Napa is a terrific company that has unique products for outdoor and indoor living and entertaining,” said Ted Teele, CEO of OneCoast. “Their products offer exceptional design at very competitive price points. We are delighted to bring this industry-leading vendor to even more of our retailers.”
“We have been working with several OneCoast regions in recent years, with strong sales results,” said Jerry Cunningham, CEO of Napa Home & Garden. “We further expanded our relationship because of OneCoast’s tremendous support services which include best-in-industry training, integrated marketing, well-trafficked showrooms and website, systems support, and top sales management.”
Napa Home & Garden is a fast growing garden accessory and decor line; Cunningham says they anticipate “substantial sales growth” in 2007 and 2008.
For vendors that it sells in a large number of states, such as Napa, OneCoast assigns a senior executive to the position of Relationship Manager. This executive is tasked with the responsibility of ensuring that all OneCoast regions and their field sales teams are properly trained and equipped to be successful. John Griffith, OneCoast RVP, Midwest, has been appointed Relationship Manager for Napa. OneCoast also assigns an experienced field sales person as National Line Leader to help educate the rest of the sales team on the strategic vendor’s products (while continuing to represent that line in the field). Markus Schwartz of OneCoast Midwest has accepted the role of National Line Leader. Both Mr. Griffith and Mr. Schwartz will work closely with Napa VP, National Sales Manager Peter Wakefield Jackson to train the field sales teams and implement Napa’s sales strategy nationwide.
Napa products are shown at its two showrooms in Atlanta, its dramatic booth at the New York gift show, its greatly expanded showroom in High Point IHFC (Suite H212), in the OneCoast online showroom at www.onecoast.com/napa and at OneCoast show exhibits and showrooms in Atlanta, Dallas, Las Vegas, Chicago, and Seattle. Napa will launch a Las Vegas showroom in July 2008.
OneCoast is the largest national provider of sales and marketing services to vendors and retailers of home decor, gift and collegiate products. We help hundreds of vendors market and sell their products to thousands of retail organizations across the United States. Our customers include leading vendors such as New Creative, C.R. Gibson, Global Views, Napa Home and Garden, Woodstock Chimes, Mud Pie, Crabtree & Evelyn, Feizy Rugs, and The Thymes. We market and sell their products on a regional and national basis to a wide variety of retailers ranging from tens of thousands of small, independent retail stores to large retailers like JC Penney, Bombay Company, Neiman Marcus, and web-only retailers like Amazon.com and SmartBargains.com. OneCoast is in the wholesale business and does not sell or market directly to consumers. For more information, visit onecoast.com.
Napa is a rapidly growing vendor of home and garden accessories that combines a high level of taste and sophistication with reasonable price points across a broad product range. Napa offers unique collections by working with a growing stable of its own designers and with foreign factories working with European designers. Napa is the industry leader in many categories, including wine racks, preserved botanicals, light weight pottery, rattan accessories and European quality ceramic and glass at Asian price points. Napa is again a finalist for the ARTs Awards in outdoor living. napahomeandgarden.com.