Apr 16, 2013
Open for the Season: Erika’s Place Moves to New StorefrontBy Brendan J. O'ReillySouthHampton.Patch.co

Southampton, NY – Joanna Mincarelli’s Southampton Village clothing, accessories, home decor and vintage furniture store Erika’s Place II has moved into new digs on Jobs Lane, a few doors down from its original location.

The shop recently took over the space at 67A Jobs Lane, after first coming to Southampton in May 2012 in a courtyard storefront that was set back from from the sidewalk. The new location, which opened last month, is right on the sidewalk and very visible, across the street from the Driver’s Seat Restaurant.

Mincarelli opened the original Erika’s Place, named for her daughter, a decade ago in Dunedin, Fla. During an interview last year, Mincarelli said Southampton is like a larger version of Dunedin — it’s by the water, a walking community, and there are lots of mom and pop shops, rather than Fifth Avenue stores.

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