Oct 29, 2008

Pinching pennies? Not these proud pet parentsBy Ashley M. HeherBoston.com

Rosemont, Ill.—Emilie Wilson’s menagerie includes 15 ferrets, two dogs and four cats, including a hefty gray feline named Tonie Stewart who rides in style inside a pet stroller during family outings.

Wilson spent $300 on Christmas gifts for her brood last year and figures she’ll exceed that sum this year. And despite the recession-like economy, the suburban Chicago woman has no plans to scale back pet presents anytime soon.

“I couldn’t care less if there’s anything under the tree for us, as long as there’s something for Tonie,” she said.

Retailers may be worrying about the possibility of the worst fourth quarter in generations, but those in the pet products industry are finding themselves in a veritable oasis among much of the gloom of American business. Companies that sell everything from organic dog treats to couture-inspired pet toys say business is up even as economic indicators show shoppers are pinching pennies during one of the worst downturns in decades.

“I think they’re buying nice dog collars instead of remodeling their kitchen,” said Fiona Tavernier, whose Lollypadoodle business near San Francisco sells wool stuffed dog toys and is going strong.

It may sound counterintuitive — even to some in the pet industry who say they’re surprised business is robust — but experts say many pet owners are as dedicated to their animals as parents are to children. And that means they’re willing to sacrifice on themselves before trimming back on their four-legged friends.

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