Mar 11, 2009

Planet Dog Introduces New Green T Collection

Portland, Maine – Planet Dog, the values-based leader in the pet industry and globally recognized designer and developer of premium dog products, has created a new line of eco-friendly T-shirts. Each is printed in the U.S.A. with earth-safe, phthalate-free inks after being made in India in a factory that operates with partial wind and solar power. The 100% certified organic short-sleeved shirts are as soft as a puppy’s ears and meet the Global Organic Textile Standard.

The Green T collection includes four styles: “reduce your carbon pawprint”; “reduce. reuse. rewoof.”; “think globally. act doggedly” and “you had me at woof.” Each is offered in both women’s and men’s cuts except for “you had me at woof.” which is only available in women’s sizing. Each comes in a case of two per style, per size. The unit cost is $15 and the suggested retail price is $29.95. They are available for order now at www.planetdogretailer.com or by calling 800-381-1516.

Whether creating great products, providing financial resources or helping to educate consumers about canine-related issues, Planet Dog is proud to be a pet industry leader with proven socially responsible initiatives that bring people and dogs together for fun and mutual support.

“As a small company doing big things, our goal will always be to improve the world around us by giving back to our community, our workforce and the environment,” says Alex Fisher, Planet Dog’s Founder. “Our internal mantra is “think globally, act doggedly.” When running a business, it’s easy to get absorbed in just the dollars and cents. The mantra helps keep us focused on the higher cause for which we entered this industry,” adds Fisher.

Planet Dog’s corporate philanthropic arm is the Planet Dog Foundation (PDF). The Foundation, whose mission is to promote and celebrate programs that enable dogs to serve and support their best friends, receives a percentage of every Planet Dog purchase. In turn, it is donated back to non-profit canine service programs nationwide.

“We’re doing what no other pet product company is doing,” says Catherine Frost, Planet Dog’s Brand and Product Champion. “We offer innovative, top-quality products that dogs love, all while supporting service dog programs, encouraging pet adoption and protecting Planet Earth. Our goal is for our actions to speak louder than woofs,” adds Frost.

Since January 2006, PDF has given away more than a half a million dollars in cash and in-kind donations to several worthy organizations. For more information and a full list of programs and grantees, please visit www.planetdogfoundation.org.