Mud Pie to debut market-exclusive preview of fall/holiday 2024 collections
The company will debut all of the new fall/holiday styles from Mud Pie’s home, kids’ and women’s lines, alongside the highly anticipated debut of the spring/summer 2024 collections.
According to the company, this exclusive market preview is designed with Mud Pie’s longstanding retailers in mind, aiming to provide them with more time and more product options to help them plan for a successful 2024. By offering an earlier-than-ever chance to buy, Mud Pie ensures that these select items will be prioritized for allocation come shipping season. The intention is for Mud Pie’s retailers to see new product at the beginning of the buyer planning stages, allowing Mud Pie to be a bigger part of their business.
“Our goal is to empower our retailers with the tools they need to succeed, and this exclusive preview is a testament to our commitment to their success,” said Zander Brekke, president of Mud Pie. “By providing a first look at the new trends for the season, we aim to help our retailers round out their assortments and position themselves as trendsetters in their markets.”
Because this is an exclusive market event, these collections will not otherwise be available to purchase until the catalogs launch in spring 2024. Booking an appointment to see the collections at January market ensures that retailers will have the first opportunity to secure these in-demand styles for their businesses. Mud Pie also plans to hold showroom events in both Dallas and Atlanta to get customers excited about the collections.
“I am proud of our team for pushing the boundaries and coordinating this effort,” said Marcia Miller, founder and CEO of Mud Pie. “To have these pieces available for preview so early is a huge accomplishment, and I’m excited to show the retailers all of the new styles and piece types we have been working on.”
In addition to new Thanksgiving and Christmas collection launches, Mud Pie is also debuting a Hanukkah line in 2024.