May 24, 2014

PMI Announces New License For ‘Goodnight Moon’ Baby Gifts and Decor

The classic and beloved children’s book Goodnight Moon by Margaret Wise Brown and illustrated by Clement Hurd has inspired a beautiful collection of gifts and nursery décor by Precious Moments, Inc. This new license adds an exceptional brand opportunity for PMI.

PMI, owner and licensor of Sam Butcher’s award-winning Precious Moments artwork, has committed itself to adding licensed lines that complement the Precious Moments mission and offer PMI retailer customers a single source for top brands. In addition to Goodnight Moon and Precious Moments, branded lines include Disney Showcase Collection, Dora the Explorer, Hello Kitty, Elvis, BaZooples, Ne’Qwa Art and Pipka Art & Tradition.

“We are thrilled to welcome Goodnight Moon to the Precious Moments family of licensed brands,” said PMI CEO Jim Malcolm. “Our creative team developed a beautiful introductory collection that incorporates the wonderful, captivating art that has delighted families for decades. The success of our customers is always primary in every line we introduce, and the strength of the Goodnight Moon brand exemplifies this commitment.”

First published in 1947, Goodnight Moon has sold more than 23 million copies to date. It is the beloved story of a bunny saying goodnight to everything he sees before going to sleep:

“Goodnight room

Goodnight moon

Goodnight cow jumping over the moon

Goodnight light

And the red balloon”

Both the text and the enchanting illustrations appear on each new product.

The inaugural Goodnight Moon line includes decorative pillows, bookends, a clock, photo frames, a rocking musical, wall plaques and a charming cloth growth chart. A unique musical water globe is a highlight of the introductory collection.

The little mouse is a delightful feature of the book illustrations, and appears on each spread. For decades, both young and old have searched for the mouse in the book. Each piece of Goodnight Moon product has the same feature – a little mouse for customers to find.

Goodnight Moon product will begin shipping to retailers beginning September 15. For more information about this collection, or to place a retail order, call (888) 878-8148 or visit the Precious Moments Business-to-Business website at www.retailer.PreciousMoments.com.

Goodnight Moon is licensed by HarperCollins Children’s Books, a division of HarperCollins Publishers, through their agent, The Wildflower Group LLC.

About Precious Moments, Inc.

Precious Moments, Inc. is the exclusive owner and licensor of the famous Precious Moments artwork of Sam Butcher. The Precious Moments Collection of porcelain bisque figurines was introduced 36 years ago and continues to enjoy universal popularity and high brand recognition. For more information, visit the corporate website www.PreciousMoments.com.

About HarperCollins Children’s Books

HarperCollins Children’s Books is one of the leading publishers of children’s and teen books. Respected worldwide for its tradition of publishing quality, award-winning books for young readers, HarperCollins is home to many timeless treasures and bestsellers such as Charlotte’s Web, Goodnight Moon, Where the Sidewalk Ends, Where the Wild Things Are, The Graveyard Book and series including The Chronicles of Narnia, Ramona, Warriors, Pete the Cat, Fancy Nancy, Divergent, and The Selection. Consistently at the forefront of digital innovation, HarperCollins Children’s Books delights readers through engaging storytelling in all formats, including e-books and apps. HarperCollins Children’s Books is a division of HarperCollins Publishers, one of the leading English-language publishers in the world and a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups in the US, UK, Canada, Australia, New Zealand, and India. You can visit HarperCollins Children’s Books at www.HarperCollinsChildrens.com and www.EpicReads.com and HarperCollins Publishers at www.HarperCollins.com

About The Wildflower Group

The Wildflower Group, LLC, a leading brand and marketing agency, is headquartered in New York. Formed in January 2001, The Wildflower Group is headed by licensing industry veteran, Michael Carlisle. The Wildflower Group provides worldwide representation for its clients, creating successful, high-profile partnerships on their behalf. The Wildflower Group draws upon its industry expertise and strong relationships with licensees, manufacturers and major retailers to help clients navigate through new and exciting worlds of opportunity that enhance and strengthen their brands and expand their core business. The Wildflower Group represents such popular brands as Girl Scouts of the USA, the Rock and Roll Hall of Fame + Museum, Rapala, Bombay®, Goodnight Moon, and Raggedy Ann and Andy. For more information, visit www.TheWildflowerGroup.com.

For additional information, contact:

Pat Shaw – PCSA – (815) 334-9019 or E-mail: patcshaw@aol.com