Power candles added to the luxury market
The Candleberry Company, in business for 23 years and known for its famous Kentucky Bourbon and Hot Maple Toddy candles, has branched into the luxury candle market by way of the newly created brand, UnEarthed Luxury Candles. In development for three years and polished to perfection, the new UnEarthed Luxury Candles brand utilizes a soy vegetable-based blend of waxes, proprietary to the brand. “We saw the quality of the average ‘luxury candle’ on the market today and realized we were already surpassing the standard by miles with the Candleberry line, so why wouldn’t we give the luxury market the quality it struggles to produce?” said Lisa Clark, UnEarthed Product Designer. “Although there are some ne luxury candles out there, when we sampled luxury candles available today, we realized we were looking at a big percentage of sub-par products, not worthy of their price tag.”
“So, we made the decision to show the market our version of a luxury candle. The UnEarthed Luxury Candles consists of amazing quality, including a beau ful burn, packaging that will go with any decor, gift packaging that rivals all luxury candle brands and fragrance that travels through an en re household. The products are made with zero dyes, zero added fragrance-diluting chemicals and zero microcrystalline. Although microcrystalline can make a pretty candle, it can also make for an uncomfortable allergic skin and/or respiratory reac on, due to an excessive product on of carbon and trace amounts of nitrogen and sulfur during combus on. UnEarthed is simply a luxury brand, in which no expense was spared, for the ul mate in fragrance performance and quality.”
In the spring of 2018, www.unearthedcandles.com, featuring the entire UnEarthed Luxury Candles line, went live and shot straight to the top 7 percent of website traffic for companies launched within the same me period. Included in the UnEarthed lineup are Italian-inspired categories: Lusso — luxury candle; Lusso La a — luxury travel tin; Luminare Vitrum — high-performance candle; Luminare Spray — high performance room spray; Magna Vitrum — 3-wick candle; and Minima Vitrum — 7-votive luxury gift set. The UnEarthed website product pages offer a nostalgic, descriptive prelude to a comprehensive fragrance note listing. Each product within the collection even lists suggested room placement for the corresponding fragrance.
UnEarthed Candle sales and distribution are expected to hit peak performance for 2018, during the upcoming candle season, which is early August through late December.