Apr 15, 2014

Reduce Fire + Ice Core Mug the Ultimate for Keeping Beverages Hot or Cold for Up to 6 Hours

From hot coffee, tea or cider, to iced coffee or tea or chilled lemonade, beverages stay at the perfect temperature for up to 6 hours in the new Reduce™ Fire + Ice™ Core Mug. With trendy colors and contemporary styling, the mug fits into standard car cup holders and is ideally sized for desktops or busy days on the go.

Reduce™ Fire + Ice™ technology offers the ultimate in hot and cold insulation, protecting the temperature and taste of beverages for maximum enjoyment and minimal hassle. Core Mugs eliminate the need to discard or top off stale drinks that have been sitting out too long, and they provide an eco-friendly alternative to buying costly beverages in disposable packaging that can end up in landfills.

Fire + Ice™ Core Mugs feature a distinctive ergonomic handle that provides a steady, balanced grip. Their tapered silhouette has a thinner bottom to easily fit into cup holders and take minimal space on a desk, and a wider top to accommodate filling. The flip top prevents spills, and it snaps open and shut quickly and securely.

“We call this a Core Mug because it’s at the center of your daily routine. This is a natural merchandising opportunity for hardware stores because virtually all your customers could use one,” said Ken Kreafle, CEO of Base Brands.

The Fire + Ice™ Core Mug comes in Black, Blue and Purple. The 12-oz. is available mid-April, with a suggested retail price of $14.99. The 16 oz. will ship June 2014, with a suggested retail price of $16.99.

The Reduce™ brand offers simple eco-friendly solutions to make life easier. For more information, visit reduceeveryday.com, or contact sales@basebrands.com.

PR Contact: Sarah Sims, Kristyn Fuller

Field Marketing & Media, 713-869-1856

info@fieldmm.com

Reduce™: www.reduceeveryday.com