Retailers Ring in the Shopping Season Earlier
Long Island, NY – ‘Christmas creep,” the retail phenomenon that brings sightings of Christmas trees and inflatable snowmen in late summer, has picked up its pace this year.
Independent retailers across the Island have started rolling out the holiday goods. And the biggest chains in the country are already aggressively gearing up their holiday campaigns.
On Aug. 21, Walmart announced new terms for its layaway program, and Toys R Us said it would expand a holiday price-matching policy. Kmart made the biggest splash with its Sept. 9 TV ad promoting its layaway program. The ad aired almost a month earlier than its first holiday TV ad in 2012.
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