Retailers hail Black Friday weekend as best ever
Retailers are already calling the biggest holiday shopping “weekend” of the season the best ever.
All signs point to a huge Cyber Monday, as more consumers turned to computers and mobile devices to begin looking for deals over the weekend.
More shoppers came out Thanksgiving night, more shoppers hit stores on Black Friday, more shopped online. And everyone spent more.
The result: more than $59 billion in estimated sales from Thursday through Sunday, courtesy of 247 million shoppers, according to a BIGInsight survey conducted for the National Retail Federation.
That’s up from $52.4 billion and 226 million shoppers last year (shoppers are counted more than once if they shop on more than one day).