Nov 8, 2011

Roman, Inc and loveislife Sign Licensing Agreement

Roman, Inc., a leader in the giftware industry, signed a licensing agreement with lovethislife debuting January 2012, to design and distribute every day gift product.

In 2012, Roman’s lovethislife line will offer an assortment of gift products that remind us to celebrate the moment. New offerings include: wall plaques, ornaments, jewelry, frames, and mugs, to name a few.

“Roman has been part of a long emerging trend of verse and/or message related products. lovethislife, though completely different for Roman, falls right into this trend where the inspiring messages are about “you and your path in life”. Messages are embedded into “swag” organic art placed on updated functional items. This brand hit the market 8 years ago with some heavy hitter celebrities making the emotional connection, which spurred its popularity. The logo icon is subtle, but for lovethislifers, easily recognized. The brand sees no age limit and is marketed to young and old at heart,” says Marje Reed, Director of Product Development.

About Roman, Inc.
In operation for more than 45 years, Roman is a leading producer and exclusive distributor of more than 4,000 gifts and decorative accessories. Roman offers a vast array of Christmas decorations and a wide range of inspirational, special occasion, and year-round giftware. To learn more about Roman, please visit www.roman.com, or contact Jackie Kutrovacz, Marketing Coordinator, at 630-705-4600 ext. 1459.

About lovethislife
lovethislife originated as the name of musician/producer David Culiner’s one-man Malibu-based band until he realized the parameters of what constitutes a ‘band’ could be expanded to invite creators from all fields to adapt their passions and offerings to the spirit of ‘lovethislife’. lovethislife as a lifestyle brand launched January 2003 via women & men’s apparel to measure viability of lovethislife’s appeal & resonance for future goods & services. The premium-priced apparel line continues to flourish and serve as the primary revenue stream and brand extension for lovethislife. The passion for writing & producing music remains the core essence of lovethislife.