Apr 4, 2011

Rose Displays Introduces The Newbury Collection

MA – Rose Displays, a leading provider of signware solutions to retailers worldwide, introduces the Newbury™ Collection – its most elegant, versatile and fully integrated line of frames and frame systems, so durable that they will last year after year.

Designed to reflect the upscale ambiance and high style of its namesake, Boston’s famous Newbury Street, the Newbury Collection includes the Newbury Frame, VersaMount™, SwivelMount™, MultiSystem™ and Stand variations. Made of aluminum in a distinctive profile, the Collection provides a consistency that can be carried throughout the store – whether graphics are displayed on walls as standalone visuals or as collages, on table tops, shelving, floor stands, or hung from the ceiling. Moreover, the Newbury Collection frame can be used outdoors, attached to the side of a building, as well as indoors, to extend the brand consistency into a new environment.

“The Newbury Collection is far more than a frame – it’s a brand augmenter. By providing seamless integration at every turn, customers feel your brand everywhere in the store. Fully customizable, it adapts completely to each customer’s needs. Its premium quality, anodized finish lends a soft tone to the store décor. You can feel its durability in the heft of its rails and solid, screw-together construction that enables customers to make a bold statement with large configurations. Even the rail profile itself enhances the product it is promoting. It’s truly eye-catching,” says Joseph Roginski, Director of Sales.

The Newbury Frame offers Rose Displays’ boldest profile to date – more than 1″ wide. Its slightly beveled shape provides an elegant, sophisticated look. Newbury Frames are available in either a top or side load configuration, allowing graphics to be changed out quickly and easily.

Another innovative feature of the Newbury Collection is its ability to combine merchandising with promotional graphics. The Newbury Frame’s substantial rails accommodate custom-cut clear acrylic shelving to showcase merchandise. Additionally, because the Newbury Frames work with rigid or semi-rigid substrates up to ¼” thick, pegs can be installed in the graphic area for even more merchandising opportunities.

Another feature of the Newbury Collection is its great sturdiness. This strength is due not only to the hefty aluminum rails that distinguish the Newbury Collection, but also to the system’s screw-together construction that is well hidden in the rails and blended with the frame. This robustness makes the Newbury Collection ideal for larger framing systems such as lifestyle graphics.

The screw-together design allows Newbury Frames to be shipped “knocked down”, saving on shipping costs. They can be easily assembled on site using just a Phillips head screwdriver, eliminating the need for expensive installation crews.

As with all Rose Displays signware, the Newbury Collection can be customized to individual retailers’ needs at no additional charge for non-standard sizes. For example, poles for the Newbury VersaMount and SwivelMount can be cut to order in any length from 3″ to 60″. The pole for the Newbury Stand can be custom cut in any length ranging from 5″ to 60″. The Newbury MultiSystem can be ordered in a custom-sized horizontal menu, vertical menu or window pane configuration. Hanging accessories include a Wall Hanger or Peg/Slatwall Hanger. No hanging clips needed for ceiling applications.

The Newbury Collection works with any rigid or semi-rigid substrate up to ¼” thick. For thinner substrates, styrene backer boards and clear protective liners are available. Stock finishes are black or clear anodized aluminum. As with all Rose Displays signware, custom colors and wood finishes are also available (minimum orders apply).

For additional information about Rose Displays products or to request the latest edition of the Rose Displays IdeaBook, call 1-800-631-9707 or visit the website at www.rosedisplays.com.

Based in Salem, Massachusetts, Rose Displays, Ltd., has been a leading developer of retail signware since 1980. The company markets to a worldwide customer base that includes some of the best-known names in retail, foodservice and other major industries. As a value-added partner in crafting signware solutions, Rose Displays offers customized solutions for virtually all visual display merchandising needs, from floors to ceilings, walls, windows, or any place in between.