Sadek Launches Improved Website Tailored to Shopping Preferences
New Rochelle, NY – Andrea by Sadek, a wholesale supplier to the gift, tableware and home furnishings industries known for its unique products, announced the launch of its improved, more comprehensive Web site, www.sadek.com.
The site’s new design caters to the needs of time-pressed customers, while providing a more aesthetically pleasing online shopping experience. To create the site, Sadek worked with Whereoware, a web-based technology provider, well-known in the industry for its innovative web design and custom on-line marketing solutions.
“It was time to take our Web site to the next level,” said Adam Schrier, director of sales and marketing for Sadek. “In today’s world, customers need access and information 24/7. They also need new product faster than what they can get through traditional printed catalogs and industry market visits. Our new site can fulfill these needs, while offering a more refined and engaging shopping experience.”
“At Whereoware, we don’t build Web sites, we use technology to help companies solve problems and sell better,” said Eric Dean, president and owner of Whereoware. “Sadek offers nearly 3,000 unique products and wanted them all to be easily accessed and presented in the best possible light. We worked with Sadek to look at the shopping preferences of its individual customers and then created a unique way to accommodate those individual preferences online.”
Visitors to Sadek.com can view the company’s entire inventory in a number of ways. They can browse an image library to look for ideas and inspiration, they can flip through individual catalogs by collection, or they can easily search across the site for individual items with the site’s search engine.
About Andrea by Sadek
Andrea by Sadek is a leader in the gift, tableware and home furnishings industries. With nearly 3,000 unique products including the exclusive license for Vera Bradley gifts, tableware and lighting products, Andrea by Sadek is known for its exceptional taste level and unique products and has become a trusted resource for tens of thousands of independent retailers throughout the country.
Its product development team works with factories across the globe to develop hundreds of new items each year. Founded in 1936 by Norman and Charles Sadek, the company continues to be run by the Sadek family and a professional, dedicated staff based in New Rochelle, NY.
About Whereoware
Launched in 2000, Whereoware is a services-based solutions provider that uses technology and the Internet to help its customers increase their sales and improve their service levels. The company helps manufacturers reach out to new and existing customers by developing a comprehensive web-based solution to streamline and integrate e-commerce, CRM, merchandising, web marketing, training and product presentation. Whereoware uses proven technology, enabling companies to take advantage of the next generation of online merchandizing. The integrated systems provided by Whereoware give companies an easy and hassle-free outsourced solution, so they can focus on other activities to grow their business. Whereoware is located at 1175 Herndon Parkway, Suite 500 in Herndon, VA 20170. For additional information about Whereoware call 1-877-521-7448, contact sales@whereoware.com or visit www.whereoware.com.
