Sadek Reports 59 Percent Increase in Wholesale Online Sales
New Rochelle, NY — Andrea by Sadek, a leading wholesale supplier to the gift, tableware and home furnishings industries known for its range of unique products, reports a 59 percent increase in its wholesale online sales over the last three months, compared to the same period in 2007. The company credits the increase to a new Web site and integrated e-marketing campaign designed by web-based technology and service provider, Whereoware.
“Our new Web site and e-marketing campaign launched at the beginning of April. We’ve experienced amazing results despite the challenging economic conditions,” said Adam Schrier, Director of Sales and Marketing for Sadek. “We had a robust online sales stream in the high six -figure range. Our goal was to increase online sales by 50 percent over three years and we are on track to accomplish that goal in only year one.”
Whereoware worked closely with Sadek to develop a website and e-mail marketing program that provides buyers with an easier online buying experience. Whereoware’s program lets buyers dictate precisely what information they want, and when and how they receive it.
“The e-marketing program works in tandem with the Web site to provide users with content that is matched to their personal preferences and behaviors,” said Eric Dean, President of Whereoware. “When you show buyers what best fits their needs, they buy more. These numbers prove it.” Dean continues, “Sadek cares about and knows its customers well. They make it a top priority to give them what they need.”
“The combined marketing and new Web site has allowed us to reach out and interact with our customers in a new way that works for them in both time and convenience,” says Schrier. “Not only are we seeing increased sales, but we’ve received tremendous feedback from our retail customers thanking us for individually tailoring our messages to them.”
About Andrea by Sadek
Andrea by Sadek is a leader in the gift, tableware and home furnishings industries. With nearly 3,000 unique products including the exclusive license for Vera Bradley gifts, tableware and lighting products, Andrea by Sadek is known for its exceptional taste level and unique products and has become a trusted resource for tens of thousands of independent retailers throughout the country. Its product development team works with factories across the globe to develop hundreds of new items each year. Founded in 1936 by Norman and Charles Sadek, the company continues to be run by the Sadek family and a professional, dedicated staff based in New Rochelle, NY.
About Whereoware
Launched in 2000, Whereoware is a services-based solutions provider that uses technology and the Internet to help its customers increase their sales and improve their service levels. The company helps manufacturers reach out to new and existing customers by developing a comprehensive web-based solution to streamline and integrate e-commerce, CRM, merchandising, web marketing, training and product presentation. Whereoware uses proven technology, enabling companies to take advantage of the next generation of online merchandizing. The integrated systems provided by Whereoware give companies an easy and hassle-free outsourced solution, so they can focus on other activities to grow their business. Whereoware is located at 1175 Herndon Parkway, Suite 500 in Herndon, VA 20170. For additional information about Whereoware call 1-877-521-7448, contact sales@whereoware.com or visit www.whereoware.com.
