Dec 16, 2013

Shop Small Momentum Carries into Holiday SeasonBy Pam EggemeierSaukValley.com

Sauk Valley, IL – While the founders of Sauk Valley Shop Small know it can be difficult to quantify their ongoing goal of boosting awareness of small local businesses, some numbers are coming in to confirm that the Small Business Saturday event held Nov. 30 was a big success.

Janna Groharing, a co-founder and executive director of Sterling Main Street, said 21 of 40 participating businesses have responded to a follow-up survey that compared sales and foot traffic from this year’s and last year’s events.

“We had an excellent response,” Groharing said. “Sales were up, foot traffic was up, and so is community awareness of shopping local.”

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