‘Shop The Boulevard’ Campaign Continues Until June
Castro Valley, CA – Despite the dissolving of the Alameda County Redevelopment Agency and the Castro Valley Boulevard Streetscape project’s delayed completion date, the “Shop The Boulevard” campaign will continue on through June.
The $70,000 marketing campaign was implemented since last year to help bring much-needed business to local merchants who took a hit during the Streetscape construction.
According to Bill Lambert, the county’s Assistant Director of Economic Development, the “Shop CV Blvd” website remains under contract and operational until then.
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