May 8, 2011

SnapRetail Partners with CBA: The Association For Christian Retail

(PITTSBURGH) – SnapRetail, a rapidly growing technology marketing company that helps independent retailers leverage social media and electronic marketing to reach customers and increase sales, has announced a new partnership with CBA.

CBA, the Association for Christian Retail, will promote SnapRetail’s TrafficBuilder product to its membership as a way to drive consumer traffic into their retailers’ stores. This will include exclusive training on social-and e-marketing for CBA-participating vendors and retailers, and extensive promotion at the upcoming International Christian Retail Show (ICRS) in Atlanta this July 10-13.

“We are proud to partner with CBA, the Association for Christian Retail, which is the premier organization serving Christian retailers,” said Ted Teele, CEO of SnapRetail. “We will be helping independent Christian retailers utilize social media and other digital marketing to communicate with their customers and to grow their businesses.”

“We are very excited to join forces with SnapRetail,” said Curtis Riskey, executive director at CBA. “Their technology solution for retailers is best in class and one that every Christian retail store should take full advantage of to more effectively market to their customers. SnapRetail can help retailers easily create marketing campaigns and monitor the results through their user-friendly tool.”

TrafficBuilder enables independent retailers to market their product lines quickly and easily by leveraging e-marketing materials to drive consumers into their stores. Using TrafficBuilder, independent stores can promote new products to their customers in minutes, using a rich library of pre-created templates and a wealth of images provided by the vendor. TrafficBuilder is easy-to-use and affordable.

“Independent retailers face challenges in today’s economy,” said Mr. Teele. “SnapRetail offers tools that allow them to embrace e-commerce and social media without apprehension, and increase sales in a direct and measurable way. Our solutions move products off store shelves and into the hands of customers more quickly than traditional marketing solutions.”

More information about SnapRetail and its products can be found at www.snapretail.com.

About SnapRetail

SnapRetail makes it easy for independent retailers to market products, increase sales and compete with larger retailers. The Pittsburgh-based company provides the industry’s only digital marketing & content aggregation system designed to improve the unique marketing and selling needs of independent retailers. The company created TrafficBuilder, a virtually automatic marketing system that gives independent retailers all of the materials needed to create high-impact marketing materials in minutes. More information is available on www.snapretail.com and SnapRetail’s Facebook Fan Page: http://www.facebook.com/snapretail.

About CBA:

The Association for Christian Retail CBA (formerly called Christian Booksellers Association) is the trade association for approximately 1,000 Christian stores, including independents, regional and national chains, church-owned stores, franchises, and marketing groups, plus more than 500 book publishers, record companies, gift companies and other product suppliers. Christian stores provide Bibles, Christian books, curriculum, apparel, music, videos, gifts, greeting cards, children’s resources, and other materials to support churches and help individuals grow their faith.

For 61 years, CBA has helped its members by leading the industry in analyzing critical issues, developing industry-wide strategic direction, and providing highly valued business solutions, such as data tools and intelligence, industry research, and retail consulting and training. CBA also hosts the annual International Christian Retail Show. The association is based in Colorado Springs, Colorado.