Jun 5, 2014

Sugar Lulu’s Fall Line is a Bit Fancy, Part Funky & Always Free Spirited Like Today’s Tweens

Paisley Pinups and a bevy of portable game tins by Sugar Lulu both made “Toy” of The Week honors at chain store Brilliant Sky & Books. Their experienced buyers just couldn’t choose only one product from the tween line they first discovered at NY’s Toy Fair. Six months later, the sweet ‘n chic line created by innovativeKids co-founder Shari Kaufman unveils its Fall 2014 products at ASTRA’s Marketplace & Academy Booth 113. Specialty store buyers like those from Brilliant Sky are prepared to be enchanted all over again.

“Sugar Lulu Design-Your-Own Jewelry kit has all the fixings to make a charm bracelet, necklace, and ring,” began a hard-to-impress Parents’ Choice Foundation review in awarding a Spring 2014 Parents’ Choice Approved seal for the $19.99 kit. “The components are of good quality, the directions are easy to follow and the end product is, well, charming. It’s just the right mix of appeal and age appropriate fun design.”

Perhaps Sugar Lulu’s array of merchandise strikes the right mix for girls ages 8 and up because it’s inspired by Kaufman’s own tween daughter, Lexi, who with her friends, tests all of the games, kits and activity sets.

When it comes to accessories, the fun begins with a one-of-a-kind jewelry design. Should she choose Think Happy or Sweet Stuff? Once a necklace, bracelet or ring is chosen, tweens ponder the endless combinations of Sugar Lulu stickers to use for their attachable charms. At an affordable price, tweens can change their look as often as they change their mood!

Sticker collecting is back with these cool Sticker Albums ($20) Sugar Lulu makes it hip to collect with Pink Scroll or Black Argyle albums that includes reusable sheets, a zipper pouch, and at least 50 stickers to get started and trade!

Sleepovers and birthdays are a perfect time for girl talk and games. Sugar Lulu has created some hilarious Games For Girls ($10) tucked inside adorable and portable tins. Great to give

or receive! Themes range from This or That to Fortune Teller.

Fall 2014 products join the very well-received tween-centric items launched at Toy Fair.

Look for this second wave of fresh ideas from Sugar Lulu for Third Quarter 2014:

Design Your Own Jewelry Stickers and Charms • Ages 8+ • $2.99 and up

Spring 2014 Parents’ Choice Approved



Young shoppers get to design their own jewelry. With these two new charm designs and sticker packs there is hundreds of new combinations to be made! Every piece is adjustable and can be worn on a necklace or bracelet, or can dress up even the sweetest backpack zipper pull. New design themes for Fall: Sweet Stuff, and Peace Love Earth, stickers and Hugs & Kisses and Peace Charms.

Design Your Own Jewelry Kits • Ages 8+ • $19.99 and up

An extension of Sugar Lulu’s successful design-your-own jewelry line now comes in kits! These all-inclusive kits make it easy for girls to create one-of-a-kind jewelry to wear and share! Even with the family pet! Choose one or all four: Charm Necklace • Charm Bracelet •

BFF Rings • BFF Pet Charm

BFF Pet Charm — Whoever said diamonds are a girl’s best friend never had a pet. Girls can

pet with a one-of-a-kind pet collar charm and make a matching charm for themselves. Woof! Tucked inside the tote-able tin are over 100 jewelry stickers. A portion of the proceeds from the sale of this kit will be donated to an animal charity (which charity will be voted on by the Sugar Lulu girls themselves!)

Charm Necklace — More than a charm bracelet, it’s a charm necklace! A perfect birthday party gift or camp care package item, this little kit makes a big impact. Includes an adjustable 16″ necklace, 2 art charms, a crystal charm plus over 50 specialty stickers to make a unique look. 2 sticky bubble toppers seal the look until she changes her mind!

Charm Bracelet — The traditional charm bracelet gets an update with 3 art charms (1 large + 2 small), plus 2 crystal charms and over 50 jewelry stickers for the aspiring fashionista to style on a whim. 3 sticky bubble toppers seal the charms until it’s time for a fashion change. So chic!

BFF Rings — This kit of 2 adjustable rings — with over 100 jewelry stickers — makes a sweet ‘n chic friendship ring for you and for your best friend. Girls can mix and match their designs using the enclosed bubble toppers to seal each one-of-a-kind design.

Jewelry Armoire • Ages 8+ • $49.99

Sugar Lulu suggests its girls store their “stuff” in style so they created this wooden

armoire that’s so chic and sweet. There are hooks to store dangling earrings, necklaces and bracelets plus posts to stack your many rings. Two mesh doors open to contain your pierced earrings. Even sunglasses and scrunchies have a perfect post for an easy- to-grab morning before catching the school bus.



Artist’s & Writer’s Sets • Ages 8+ • $19.99

Draw your Dreams! This ultimate Artist’s Set includes a thick, chunky sketchpad, 6 colorful felt tip markers for drawing, sketching, doodling, or designing. With this carry-along set with an elastic closure, girls can create their masterpiece anytime, anywhere.

The Writer’s Set dares girls to speak their mind or spill their secrets! Includes a removable writing pad, cool pencil, pen and a chunky shaped eraser in one sweet book they can take anywhere. Whenever the creative mood strikes, they can write, doodle, and dream. When they’re done, they can use the elastic band closure to seal their secrets.

To find a specialty store near you, simply type your address on their website button “Store Locator” at www.SugarLulu.com. While browsing the website, meet the Sugar Lulu girls behind the company’s ad campaign and then sign up to become a Sugar Lulu Girl to test, vote, review and inspire new products! Social media mavens can follow them on Facebook, Twitter, Instagram (sugarlulu13), YouTube and Pinterest.

ABOUT SUGAR LULU

With a mantra of “live life beautiful, live life smart, love life always, follow your heart” this tween-centric brand inspires girls to express their style, explore their creativity, and embrace their love of beautiful things for girls 8 and up. See all of their products at www.sugarlulu.com.