Tastement by Seema Malik, a refreshingly tasteful line of cards that debuted at the National Stationery Show in New York
New York, New York — Tastement™ is a line of contemporary cards that debuted at the National Stationery Show in New York in May 2010. The show was held at the Jacob K. Javitz Convention Center May 16th through May 19th, 2010. Tastement™ cards represent a unique interpretation of tastes such as spicy, sweet, salty, and sour and their connection to where we live, how we feel and how we emote. These cards will make you smile at the ingenious parallels they draw between tastes, emotions and the simple joys of daily living. Tastement cards are inspired by everyday experiences yet make for not so every day cards.
Tastement ™ found its inception in designer Seema Malik’s marriage. It all started with her designing her wedding card. It was an elaborate project involving the magic of India, Bollywood, color, music, laughter, tears, and a whole lot of emotion! More people congratulated her on her wedding card than her marriage! That coupled with her husband’s obsessive penchant for good food with lots of taste gave birth to Tastement ™! And that’s when she knew her calling – designing a line of cards that left one with a good taste!
Spicy reminded her of the spirit of New York, the adventure of romance and the spice of Bollywood. Sweet evoked memories of mom, luck, achievement, unexpected gratitude, chocolaty birthdays and of course home sweet home. Salty inspired the pangs of regret, unending goodbyes and workaholic daddies addicted to their BlackBerrys! Finally Sour generated thoughts of lay-offs, difficult moments in delicate relationships and formidable mother-in-laws! And thus began her journey of tasteful sentiments culminating in the launch of her Tastment ™ line of cards at the National Stationery Show this summer.
Her booth exemplified taste as well. In keeping with the overarching experience of taste, the booth was made of recycled paper plates painstakingly stitched together with safety pins. The flooring was made of recycled grocery bags to match the earthy color of the envelopes sold with the cards. These motifs sit perfectly with Tastement’s ™ line of cards – tasteful, economical and full of fun. Furthermore, being an architect by training, the Tastement ™ booth is a testament to Seema’s eco-friendly aesthetic and sense of design.
Seema Malik currently lives in New York City with her husband and is constantly inspired by the city, her marriage and most importantly the tasteful moments they share together!
