Apr 22, 2013

The L.A. Mart Re-brands and Re-names Gift + Home Shows

Los Angeles, CA – GALLA, which is an acronym for Give And Live Los Angeles, and is meant to inspire and give credence to the fact that the L.A. Mart’s markets are not only a grand event but also the place to find amazing product resources in a shopping environment that is entertaining, educational and experiential. Excitement continues to build as the L.A. Mart steps it up with a new look, name and feel for its quarterly gift and home markets.

Its tagline, LA’s Global Gift + Home Market Event, reminds buyers of the 15,000 plus lines of wholesale gifts, home accessories and furniture that are sourced on a national and global scale and are available during markets.

“This is going to be a fantastic market and we are thrilled with the re-brand of our Gift + Home Market,” says Frank Joens, senior vice president, general manager of the L.A. Mart. “GALLA, as the name suggests, is an event with substance, style and class which is the perfect description of what to expect during markets here at the L.A. Mart. Plus with this new identity, our industry can be assured that change is in the air at the L.A. Mart. Our building and our markets are going through rapid changes that, among other things, are manifesting as new product resources, new showrooms, new educational opportunities and new energy. This, like our new brand, is the beginning of an L.A. Mart evolution!”

The new brand launch will be introduced immediately with full exposure during the next market: July 17-22, and will be used to identify the quarterly markets held at the building throughout the year: January, March/April, July and September/October.

To learn more about the L.A. Mart or the GALLA shows, please visit LAMart.com.

About the L.A. Mart®
The L.A. Mart® celebrates over 55 years of serving the gift, home and design community as Southern California’s most comprehensive collection of fine regional and national showrooms available to the trade professional. Encompassing 724,000 square feet of gift, accessory and furniture offerings, the L.A. Mart Gift & Home Center features thousands of premium product lines, from custom manufactured to nationally branded gift, home, and lifestyle merchandise. The L.A. Mart is the pre-eminent market center on the West Coast.