Jul 10, 2023

Transpac adds senior product manager

Transpac, a seasonal and everyday gift and home décor company, hired Marsha Nicholson as senior product manager.

Nicholson is a seasoned product developer with more than 14 years in the gift and home décor space, according to Transpac. She was formerly a business development coordinator for Creative Co-Op, while most recently sales director and product developer for Trade Cie before joining the Transpac and C&F family of brands.

Her understanding of product specifications, pricing and creativity aligns with Transpac’s commitment to bringing on-trend and priced-right product to market, the company said.

“We could not be more excited to have Marsha join our growing organization. Her knowledge and experience is an indicator of the impact she has made in the marketplace,” said Alicon Lee, vice president of product development for Transpac. “We have transformed our positioning in the seasonal gift category over the last few years and developed ways to bring trend right product to the market while still being mindful of our price positioning. Marsha understands these goals and priorities and will help continue to elevate the products we bring to our valued customers.”

“I have watched Transpac’s product evolution for years,” Nicholson said. “I have been impressed with how they have navigated the changing product environment and look forward to bringing my skills and deep passion for the industry to this outstanding organization.”