Dec 15, 2023

Transpac Brands establishes new agency partnerships

Transpac Brands, a supplier of seasonal décor and gifts, unveiled new strategic agency partnerships designed to reinforce its presence across various regions in the U.S.

According to the company, these partnerships have been selected to cater to the unique needs of individual brands within the Transpac Brands family, which includes Transpac, Season’s Designs, VIP Home and Garden, and Totalee Gift.

Transpac and Season’s Designs are extending their exposure by partnering with Finelines, a new addition to the Transpac Brands agency family, in select states along the West Coast and Rocky Mountain regions. Additionally, Cathy & Co will represent Transpac across multiple states, encompassing Arkansas, Louisiana, Iowa, Kansas, Missouri, Nebraska, Oklahoma and Texas.

These partnerships complement existing collaborations with Ivystone, Petersons Group, FEM Group,and Northern Link in other territories. Season’s Designs will continue its representation by CMA in California.

“We’ve had fantastic representation on the West Coast and Midwest thus far and look forward to the new changes we’re implementing into 2024 as we invest in the growth of these regions,” said Andrea Padilla, director of sales and marketing for Transpac Brands. “Our East Coast business has always been strong and believe these changes will ensure our customers coast to coast will be serviced to the highest degree.”

VIP Home and Garden established new agency partnerships spanning across the country. They will join Transpac and Season’s Designs in being represented by Cathy & Co and Finelines across several states. VIP has also joined CMA’s esteemed roster, sharing representation with Season’s Designs in California. FEM has further solidified its commitment to Transpac Brands by expanding its representation to include VIP Home and Garden on the West Coast. Additionally, Ivystone will proudly represent VIP in the Midwest, Northeast, and the Mid-Atlantic, while Butler Group will be the agency responsible for VIP in the Southeast. The Great Lakes territory will be served by Petersons Group. In New England, Northern Link is set to represent VIP, further enhancing the brand’s presence.

While many exciting changes are taking place, Totalee Gift’s agency representation remains steadfast, with only a minor change in the Midwest. MarkWest will be stepping in as the new agency for Totalee Gift in this region.