Oct 24, 2013

Trendy or Classical: The Creative World of Giving at Ambiente 2014

Trendy, colourful and roguish or rather classical, elegant and stylish? There are gifts for every type of person and in every price bracket. Trade visitors will find the best gift ideas in Ambiente’s Giving section. From 7 to 11 February 2014, more than 4,700 exhibitors from all over the world will be displaying their new products around the themes of table, kitchen and household, living and giving at the international consumer-goods fair in Frankfurt am Main. These also include around 1,400 manufacturers of gift items, jewellery, stationery, personal accessories and handicrafts, together with their new collections. This is where international traders will be on the lookout for new products for their core and supplementary assortments. For the furniture and furnishings sector in particular, or for the glass, porcelain and ceramic trade, the Giving section offers a wealth of ideas and products that can be used for supplementing existing special assortments. “The depth and breadth of the products to be found in the Giving section is as unique as it is intersectoral, offering traders an ideal opportunity for consolidating their assortments,” says Nicolette Naumann, Vice President Ambiente/Tendence.

The Giving segment is joined by Dining and Living to form the other two pillars of Ambiente, the leading international fair. In the Dining segment, buyers will find every kind of product concerned with tableware, kitchenware and household. The Living segment, on the other hand, is all about lifestyles, furnishing and decorating.

Gift trends for 2014: What does the coming season have in store?

The Giving segment presents the entire range of products from fast-selling high-turnover products to unique fine-quality items, and gift articles ranging from trendy to classical. Jewellery and watches are just as much a part of the portfolio as wellness and beauty products, candles, papeterie, gourmet items, toys or lifestyle products such as leather goods and fashion accessories. In other words, all those items that are suitable as gifts for friends, family, acquaintances and colleagues. At Giving, purchasers will find the best possible overview of the entire world of gift ideas.

The offering provided at Gifts Unlimited in Halls 9.1 and 9.2 seems just as unlimited. Here, suppliers of classical gifts such as Boltze, Gilde Handwerk, Hoff Interieur or Nici will display their latest collections for the coming season. These include decorative goods such as candlesticks, decorative figurines or candles as well as papeterie, souvenirs, handcrafted items or even culinary delights such as choice tea and coffee specialities, exquisite chocolate or fine selections of oils. Joint presentations from Great Britain, Italy, Austria and Russia emphasise the international variety of the goods on offer in Hall 9.2.

As was the case at Ambiente 2013, Smoking Accessories – in other words pipes and accessories such as humidors, cigarette cases or lighters – can once again be found in Hall 5.1B. This is where exhibitors such as Akra Kotschenreuther, BIC Deutschland, Hermann Hauser or Zippo will be showing their latest products. In 2014, to complement the existing offer, there will also be a new attraction for purchasers, namely an exclusive smokers’ lounge in the hall foyer.

How about a bit more garishness, shrillness and sheer audacity? Purchasers on the lookout for especially trendy and original gifts are in good hands with Young & Trendy in Hall 11.1. Here, suppliers such as DFP Design, Donkey Products, Gift Company, KARE Design or Troika will be showing what we can look forward to in the field of trendy presents.

At Carat in Hall 9.3 everything revolves around the dazzling world of real and fashion jewellery. The focus here is on fashionable jewellery as well as pearls, genuine and designer jewellery. In 2014, among other exhibitors, there will be displays of fashion jewellery by Dazzle Design, Heide Heinzendorf or Langani. Companies such as Alfred Schmiesing, CC Pearls, Juchem, Stephan Hermann or Ruppenthal will be showing pearls along with genuine and designer jewellery. Once again in a prominent position in the foyer there will be the ‘Times Square’ watch area, for which an entire array of renowned design-oriented watch brands and suppliers have already registered. These include Christoffel with the Obaku Denmark brand, Filius Zeitdesign with brands like Rosendahl Copenhagen and Jacob Jensen and the suppliers Unique Time, Katharina Cremer or Aristo Vollmer.

In matters of fashion, buyers can discover those who have their fingers on the pulse of the times on a tour of the Personal Accessories section in Hall 9.3. Here, renowned exhibitors such as Herold, Knirps, Verde, Voi Leather or Vom Hof will present bags, accessories in leather and felt, chic knitwear or trendy scarves, caps and umbrellas.

Beauty & Bath in Hall 9.2 is where exhibitors like Accentra Kosmetik, Get Fresh Cosmetics, Top Team or Becker Manicure will be showcasing their wellness and high-quality care products and beauty accessories along with wellness candles and fragrances.

Purchasers in search of large order volumes will find the right address in Hall 12.0, which has been specially installed for that purpose, as well as in Hall 10.0 at Passage Gifts. Here, overseas exhibitors will be presenting all their novel items around the theme of giving on the largest sourcing platform outside China.

Ambiente: trend platform and innovation barometer

The key Trends for the Table, Kitchen, Living and Giving segments will be on show at Ambiente 2014 for the seventh time in Galleria 1. To conduct their research, experts from Stilbüro bora.herke.palmisano tracked down trend developments right round the world. One thing is quite clear: the new season will be calmer and more relaxed and fully in line with ‘Sovereign Composure’, the overarching theme of Ambiente Trends 2014. The style experts have developed four trend worlds from the various currents they identified: ‘stunning temper’, ‘subtle spirit’, ‘serene nature’ and ‘striking mind’. These will be staged in a lavish presentation at Ambiente. There will also be guided tours and lectures every day.

Next year, it will be Japan’s turn to be the partner country of Ambiente, the world’s leading consumer goods fair in Frankfurt. The Partner Country Globe was handed over by France to Japan at a ceremony during Ambiente 2013. After Denmark and France, Japan is Ambiente’s third partner country and the first from Asia. An extensive programme is planned, with theme days, activities and events. The project’s ambassador is architect and designer Yukio Hashimoto.

One of Ambiente’s firm fixtures is Next, the promotional area by means of which Messe Frankfurt helps to foster the talents of young, creative companies. Participants receive support in their endeavours to develop their position in the consumer goods segment. The designers will present themselves at the Giving section in the Young & Trendy and Carat product groups.

In the Promotional Areas of the Federal Ministry of Economics and Technology in Halls 9.2 and 9.3 young, innovative companies from Germany can present their products to an international public and establish their first contacts with trade and industry. This opportunity is offered by Ambiente in cooperation with the Federal Ministry of Economics and Technology (Bundesministerium für Wirtschaft und Technologie – BMWi) in the Personal Accessories, Gifts Unlimited and Carat segments. The initiative by the BMWi makes it possible to take part in leading international fairs in Germany on favourable terms. The aim is thus to provide the best possible support for marketing innovative German products internationally and to use Ambiente as a career springboard.

Note for journalists:

You will find further information about Ambiente and high-resolution photographs on the internet at www.ambiente.messefrankfurt.com/journalists.

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Background information on Messe Frankfurt

Messe Frankfurt is one of the world’s leading trade fair organiser, with 536.9 million euros in sales and 1,833 employees. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com