Aug 23, 2019

VOW | New World of Bridal offers showcases and temporaries this fall

The fall 2019 staging of the VOW | New World of Bridal at AmericasMart Atlanta promises unmatched experiences for bridal and social occasion retailers as they prepare for the 2020 buying season. The Sep. 10-12, 2019 market features more than 60 permanent bridal and social occasion showrooms and 30 temporaries complemented by a full roster of educational programming, fashion events and unique buyer amenities.

“In addition to showcasing the industry’s top brands, the VOW market offers trend education and business insights that are unique to today’s bridal retailer plus inspirational activities and activations. The market’s permanent showroom layout allows exhibitors to present customized buying and hospitality experiences where retailers can full engage with their brands and explore new styles in person,” said Bob Maricich, CEO of VOW | New World of Bridal producer International Market Centers.

This September, the market welcomes 11 new, expanded, relocated or renewed showrooms, and buyers will find brand presentations and line debuts at VOW.

Educational programming, which this year will be highlighted by new multi-track offerings, begins the day before the market on Monday, September 9.

Track 1 is a full-day intensive seminar presented by Mon Cheri Academy that deals with finances, management and marketing. Track 2 is a half-day seminar presented by Do You Speak Bride? with topics including The Philosophy That Builds Your Brand, Business Check-Up 101: Where You Are and Where You Can Go and SEO Strategy + Optimization: Learn What You Need to Know + Why It’s So Important.

The tracks converge at day’s end for the semi-annual Experts Panel featuring Amanda Cover of Bombshell Bridal Boutique, Jessica Kapavik of Joann’s Bridal, Mindi Linscombe of Something New Boutique and Mandy Wienhusen of Town and Country Bridal.

The VOW Breakfast & Education Series begins on Tuesday, September 10 with High Stakes Customer Service and continues on Wednesday, September 11 with Today’s Bride – Who Is She, Where Is She and How Do You Reach Her?

For more information, visit AmericasMart.com/VOW.