Jul 15, 2012

Weslaco ‘Where’s Waldo’ Promotes Locally Owned BusinessesBy Elizabeth FindellBrownsvilleHerald.com

Weslaco, TX – Look closely while shopping local city stores this month. You might spot a striped, bespectacled little man grinning from merchandise displays or clothing racks.

Waldo is in Weslaco.

Candlewick Press, publisher of the elusive, cane-bearing, beanie-wearing hero of the “Where’s Waldo” series, announced early this year that it was joining with the American Bookseller’s Association to sponsor a nationwide Waldo search for the character’s 25th birthday.

The hunt, which runs for the month of July in some 250 cities, is designed to celebrate and bolster independent bookstores and other locally owned businesses.

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