consumer trends

Christmasworld emphasizes holiday trends

The shopping season countdown has begun. At Christmasworld 2019, four worlds were showcased that described the four major trend scenarios for the up-coming festive season: Tender Festivities, Essential Ceremonies, Sweet Traditions and Luminous Celebrations.  What... more »

Holiday Gift Guide 2019

The holiday shopping season offers an ideal opportunity for retailers to highlight products, create experiences and provide solutions for consumers. Retailers also provide shoppers inspiration (and yes —spontaneous purchase options) for the ideal gift. These... more »

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

May’s retail sales show consumer resilience

May’s retail sales show consumer resilience and confidence in the economy. Retail sales rose 0.5 percent in May seasonally adjusted from April and up 3.2 percent unadjusted year-over-year, according to the National Retail Federation (NRF). The... more »

Retail sales impacted by slower tax refunds and weather

Retail sales were down 0.2 percent in April seasonally adjusted from March but up 5.2 percent unadjusted year-over-year, the National Retail Federation (NRF) noted. The numbers exclude automobile dealers, gasoline stations and restaurants. “Slower tax... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Rainbow Unicorn Set is a new gift ensemble from Douglas Company

The unicorn trend is appealing to all age groups including babies! The unicorn trend is strong at Douglas Company, and the baby category may just have one of the most magical of them all. Meet,... more »

Style Influence a Fashion & Accessory Lookbook

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