toys games and puzzles

Aurora World acquires license to distribute WubbaNub products

Aurora World, a leader in the plush toy industry, acquired the exclusive license to manufacture and distribute WubbaNub products. With this new licensing agreement, Aurora World will take over the production and distribution of the... more »

Beyond the Cuddle: Guide to the growing plush market

No matter how old you are or where you grew up, chances are you had a favorite plush toy as a child — and that favorite plush was likely more than a toy; it became... more »

OneCoast partners with new brands Motif Mints, Cuddle + Kind

OneCoast partnered with two vendors to complete its 2025 vendor package. Motif Mints and cuddle + kind will be joining OneCoast effective Dec. 2. Both brands bring a unique product niche and new opportunities for... more »

TableTopics celebrates 20 years

TableTopics, the award-winning line of conversation starters, is celebrating 20 years and millions of great conversations. Founded in 2004, TableTopics conversation starters are an idea that... more »

Mud Pie launches new collection of plush toys, gifts

Mud Pie debuts a new assortment of plush toys and gifts for the Spring/Summer 2025 season. The collection, which is available for purchase today, features more than 60 charming new characters, each with their own... more »

Smooth Sailing: Boat Day Essentials

Recreational boating gained popularity during the COVID pandemic and has remained popular. According to the National Marine Manufacturers Association (NMMA), recreational boating saw a 35% increase in annual economic activity between 2018 and 2023, from... more »

Astra names 2024 Play Award winners

The American Specialty Toy Retailing Association (Astra), named the winners of its Astra Play Awards at its annual Marketplace & Academy event in St. Louis. The program has independent and neighborhood specialty toy retailers vote... more »

Toysmith partners with Anne McGilvray & Company

Toysmith announced new partnership with Anne McGilvray & Company (AMCI). This collaboration brings together two industry leaders to further expand market reach and enhance customer experience. Toysmith serves over 15,000 independent retailers and over 150... more »