Katie Scott

Company

Well This Is Awkward

Job Title

Owner

Accomplishments

Well This Is Awkward is the brainchild of Scott, a business owner and mother of four who saw a gap in the retail market for a certain type of product. Scott wanted to create merchandise that was relevant, meaningful, edgy, and possibly struck a chord with certain demographics that are sometimes left out. WTIA sells hats, button pins, greeting cards, stickers, and patches that are snarky, sarcastic and spotlights the LGBTQ community, human rights, female empowerment, and animal rights.




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Social Connections


This year’s outlook is just peachy.The Pantone Color Institute named Peach Fuzz (PANTONE 13-1023) its 2024 Color of the Year, and the hue is already permeating retail. Here we present the latest products adorned in the peachy hue, as well as four complementary hues selected by Pantone for 2024. Read the Spring 2024 Trend Report here: giftshopmag.com/article/spring-2024-trend-report-peach-fuzz-and-its-supporting-cast/📸: Photo courtesy of Mud Pie. ... See MoreSee Less
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